Every single web page competes for visibility on the Internet. These web pages seek dominance over their competitors in the realm of seeking user's attention. In nearly all cases, search tools control the visibility a web page enjoys. These search tools allow users to navigate through the web easily and conveniently.
Basically, as the name infers, the web is a collection of interrelated links that form sort of a web. The main work of search engines is to direct users to relevant links depending on what the search parameters feed into the engines.
How then does a search engine determine which link best suits the users' query? Through a complex algorithm that is solely driven by the number of backlinks a site has for a given keyword. This is why SEO article writing is so effective.
Backlinks are more like votes websites receive from other websites. To search tools, these votes are seen as an indicator that the site is not only relevant for the keyword in question, but also, the site is an authority on the keyword. Thereby, directing users to such a site should almost give them what they are searching for.
Gathering this inbound links is the sole purpose of SEO. SEO techniques aim at getting as many inbound links for a page as possible. This guarantees total domination on select keywords. The best way to achieve this is developing a natural growth of links.
An SEO magnum opus, therefore not only dwells on link building, but also making the process look as natural as possible. Such is best accomplished through SEO article writing. Content wields power on the web. Supply the right content, and sure enough, search tools take notice. They reward sublime content with top ranking on Search Engine Results Pages (SERPS).
This brings about another point. The content must not only be written for search tools. An SEO writer must also take into account the fact that human readers will come across the article. The quality of the content determines if users follow through by clicking on the backlink or closing the tab. Therefore SEO article writing must encompass both search tools and readers at large.
Writing for search engines and for readers is kindred. Both go hand in hand. Striking the right balance is important. The content must observe keyword structure and density while making sure it remains both succinct and informative to readers.
Understanding this helps develop effective SEO article writing strategies.
Understanding how search engines work goes a long way in helping craft effective SEO article writing skills. With the numerous changes in search engine algorithms it is necessary to keep abreast with such changes.
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